SEO Simplified

  Back in the olden days of SEO, we never stood a chance at outranking major websites.  Imagine your awesome new website with a 23 Domain Authority trying to outrank some goliath with an 83 Domain Authority.  Forget it…you’re knocked out before even walking in...

Using search volume metrics to forecast your traffic is wildly inaccurate. There, I said it. Go ahead and throw your monitor out the window in a fit of rage. Curse my name and unfollow me. Here's the problem: Content doesn't rank for just one keyword. And, when you do...

Losing a keyword position that you've owned seemingly forever sucks... And it's usually the result of a competitor doing something better than you. They either wrote a new piece of content that is now edging you out, or the re-optimized their existing content, and...

Does SEO ever feel like the Wild Wild West? It can feel like things are changing DAILY, and the things we were told to do six months ago can be obsolete today. It's freaking madness! But, the one concept that has endured through the past five years is this: You need...

I’m going to make an argument against companies investing their resources in building links before investing in content and title tag optimization in 2023. Alternatively, I’m going to make an argument for building content that fully satisfies user signals via...

Should I use my keyword in header tags? Yoast sure wants me to! And god knows, I want that red light to turn green SO BADLY. But the real question is: Does it actually matter what you do with your header tags (from an SEO perspective)? The answer is: Yes...but not in...