The SEO course that teaches you the 5% of SEO that generates 95% of results

I spent over a decade learning how to teach just what you need to know to generate results. No wasted time.

  • Do you believe SEO can be easily learned to generate organic traffic?
  • Do you believe that you can get 10 years of SEO experience in 9 hours of training?
  • Do you believe there is a course designed to plug & play SEO concepts to your business as you learn them?
  • Do you believe that there is an SEO course that can be pain free & fun?

After asking a bunch of people, here’s the 6 biggest problems (that you’re probably familiar with!) with learning SEO online.

  1. You don’t learn the 5% of SEO that actually creates organic traffic.
  2. You learn concepts that are unnecessarily complex. Most courses lean heavily on technical SEO concepts that you will rarely use.
  3. You don’t know where to start when you finish the course. You literally do not know how to apply the information.
  4. You don’t get tools and templates (that make SEO super-simple) for everyday use.
  5. You don’t get access to your instructor for follow-up questions and advice.
  6. Your modules aren’t action-oriented, they are academia-oriented.

Sound familiar to you?

“Your course is insane. As an avid course taker of 5 years in SEO, the value and quality you put into this course is killer. In just hours, you can seriously create one hell of an SEO after this. Your teaching style and ability to explain these concepts are awesome. Thank YOU. You have won a serious fan.“

Addison Lacroix, Enterprise SEO Lead, Neil Patel Digital.

Why is this course for you?

  • This is a course that you will actually finish, and be able to apply your skills while taking the course.
  • And it’s not just designed to “learn SEO” theory for the sake of it, it’s designed to start generating real results ASAP!
  • This is a course where you’ll feel like you’re being talked to like a friend who genuinely wants you to succeed.
  • You’re going to feel good about SEO, not scared.

But, how do you know it’s going to work?

I’d been doing the standard SEO techniques you learn in courses for years. But in mid-2017, it finally clicked. I figured out the 5% of SEO that generates results.

I used these techniques as the CMO of Brafton to increase our page 1 keywords by 2,362%.

But I had to figure out exactly what to teach, and how to teach it in a way that you would understand and get excited about.

And there is GREAT news… it’s much less of the scary than you think.

You’ll be surprised by how much more intuitive and understandable SEO is in 2022.

I want to help you skip 10 years of trial-and-error so that you can focus on just the things that work.

“One of the SEOs I *hugely* admire—Jeff Baker—has launched his first online SEO course, and it’s solid 🤜💥🤛”

Cyrus Shepard, Founder, Zyppy.

THE SAME TECHNIQUES I USE FOR SUCCESS

This isn’t a regurgitated textbook. The content in this training course is the curated result of more than a decade of experience and trial-and-error.

I’ve carefully selected just the techniques that actually work, which happen to be the exact techniques I use today to create successful SEO programs.

You’ll skip 10 years of learning with just 19 modules of content: just the things you need to know about SEO to be successful. No filler.

Google Ranking Factors

Complete understanding of Google and how its algorithm works so that you know EXACTLY what to do to rank well in search.

Advanced Keyword Research

Understanding EXACTLY how to find the keywords your audience is using and you can rank for, and templates.

Data-led Content for SEO

Using data to be able to create the most comprehensive content on the web that ranks ahead of your competitors

Reporting and Insights

Reporting templates to understand performance and uncover insights.

Web Analytics Training

Google Analytics and Google Search Console training

Content Marketing Strategy

Content marketing is SEO. We will develop content strategies that generate SEO and commercial results.

Content Brief Templates

Fool-proof content brief templates designed to perform in search

Technical SEO Basics

JUST the technical and on-page SEO factors that currently matter, and how to use them.

Practical Application

Step-by-step instructions and assignments you can apply to your site immediately

“Jeff is a true master of his craft and is so good at articulating how to leverage SEO to help accomplish your goals.”

Keela Shatzkin, Owner, Shatzkin Systems

Bonuses

CONsulting access

$150/hr
Typical Value

Above all else, I REALLY want you to succeed. Not only that, I really enjoy teaching SEO. So I will give you my contact information and an open-door policy for help (within reason 🙂

Keyword research template

$49
Value

I’ve created a plug-and-play spreadsheet that you can use while taking the course, and long after for years of success.

Content brief template

$99
Value

I’ve created a content brief template based on advanced SEO content writing techniques. It’s as easy as filling in the blanks, and handing it to a writer.

Our Pricing 

One-time payment

 $279

Cheapest option

One-time payment

Enroll Now

Payment Plan

$79

Monthly payments

4 payments

Enroll Now

“Jeff is a stellar SEO coach and trainer.  Anyone interested in learning SEO should take his  course.”

Tom Agnew, President, Brafton Inc.

How is this course different, Jeff?

This isn’t your typical Udemy course that you zone out to after a couple hours. This course is interactive, and directly applicable to your business with templates, guides, tools, and access to me.

This is how the course is different and how it will make you wildly successful.

  • Quick learning: You focus on the 5% of SEO that generates 95% of results, so you can work smarter, not harder.
  • Plug-and-play: The course is designed to be “do-as-you-go”, so you can apply what you’ve learned immediately as you take the course.
  • Money focus: Everything is rooted in how to translate SEO into business value. Every concept taught has results at the forefront.
  • Pre-made templates for scaling: The course comes with tools and templates with step-by-step instructions for you to use, forever. It’s like an SEO coloring book!
  • Insanely simple explanation: SEO can be incredibly overwhelming. I explain it in a way that it will “click” for even the least SEO-savvy person.
  • Web analytics training: It’s a shame that most SEO courses don’t teach you how to interpret the results of your efforts. You will get the exact reports you need to pull, and explain how to interpret the results.
  • Content marketing strategy: SEO doesn’t work without fully-integrated content marketing strategies. You will learn how content marketing fuels SEO results.
  • Access to me: I’m not going to leave you hanging. You’ll get my contact information if you need help understanding something.
  • Updated content: Google changes the rules all the time. With your lifetime access to the course, you’ll be alerted to, and get access to updated content.
This training course isn’t meant to get you ready for SEO “in theory”, it’s meant for you to start making an impact right now.
“SEO knowledge and strategy never came easy to me – it just seemed way too complicated. Jeff was able to break things down and show me how it all worked, which gave me a ton of confidence and helped me become a better content creator. ”

Amanda Scott, Culture Ambassador, MonetizeMore

COURSE OUTLINE

I use three methods of learning: teaching concepts with real world examples, creating real-world assignments, and providing custom-made tools and templates.

1: Understanding search engines & SERPs
  • An explanation of what search engines are trying to accomplish
  • How Google works and what it is trying to accomplish
  • Understanding the dynamic landscape of SERPs
  • Assignment
2: Using formulas to translate SEO into revenue-generating outcomes
  • Defining key terms without the complicated jargon.
  • Examples of SEO making or breaking an actual business
  • Conceptualizing how SEO will generate commercial outcomes for your business
  • Understanding the impact of SEO from a traffic standpoint.
  • Understanding exactly how SEO impacts revenue
  • Assignment
3: A deep (and mathematical) look into mapping keyword intent
  • An explanation of how keywords work from a user and SEO standpoint.
  • Types of keywords and why they are used.
  • The different types of intent and how they relate to outcomes.
  • What Google is trying to accomplish and how to optimize your efforts.
  • Assignment
4: Mapping keyword intent profiles to specific business outcomes and content
  • Getting to the bottom of what outcomes you are looking to generate with your website.
  • Defining your micro and macro goals
  • Matching keywords to content
  • How to structure your website to generate business outcomes
  • How content marketing makes your site dynamic
  • Assignment
5: How Google works and a deep (mathematical) dive into RankBrain using examples
  • The 4 main ranking factors and their brief history
  • A deep analysis of RankBrain and intent-based metrics
  • Assignment
6: Advanced keyword research: Ideation
  • Establishing an outcome (goal) for they types of keywords you want to rank for.
  • Ideating through intuition, colleagues, and feedback.
  • Using competitive research
  • Using tools
  • Assignment
7: Advanced keyword research: Using math for success
  • A review and recommendation for the tools you should use.
  • Understanding search volume.
  • Understanding keyword difficulty.
  • Keyword difficulty in practical situations.
  • Understanding SERP crowding
  • Assignment
8: Advanced keyword research: Application
  • Exporting your data into a custom template.
  • Using a mathematical system for choosing and eliminating keywords.
  • Evaluating relevance and intent.
  • Finalizing your list and assigning content types.
  • Assignment
9: Data-led content creation techniques
  • Introduction to content depth and topic coverage.
  • A walkthrough of which tools to use, and how to use them to write content for SEO.
  • A demonstration of how quickly these techniques work.
  • Assignment
10: The 10-datapoint content brief
  • Introduction to the content brief template.
  • Creating a customized content brief for your keywords.
  • Writing the content, then re-scoring it for optimization.
  • Re-optimizing existing content.
  • Assignment
11: The technical SEO that creates results
  • No fear! This will be easy.
  • On-page SEO factors, from most important to least important, and how they work
  • Indexing and search console
  • The most common indexing problems
  • Assignment
12: Introduction to Search Console
  • An introduction to web analytics and Search Console
  • A tour through Search Console’s functionality
13: Search Console performance tracking II
  • Time frames
  • Top and bottom pages
  • Top and bottom queries
  • Rising and falling pages
  • Isolating spedific problems pages & fixing them
  • Impressions: Understanding and examples
14: Search Console performance tracking III
  • Click-through rate
  • Click-through rate example
  • Average ranking position
  • Assignment
15: Navigating Google Analytics 4 for SEO
  • An introduction to Google Analytics 4
  • Important new metrics and what they mean
  • Understanding landing pages and their importance
  • Goal tracking
  • Assignment
16: Google Analytics: Building an audience profile (demographics), conversion evaluation, & an executive report
  • A tour of GA4 – where everything lives
  • Introduction to sessions. and volume
  • Discovering visitor demographics.
  • Discovering visitor geographical locations.
  • Discovering the devices your audience uses.
  • Creating a critical audience report. 
17: Google Analytics: Building a marketing channel profile, conversion evaluation, & building an executive report
  • Introduction to Default Channel Groupings.
  • Understanding conversion behavior.
  • Evaluating sources and conversions
  • Creating a critical audience report. 
18: Google Analytics: Building a Landing Pages & behavior report, conversion evaluation, & building an executive report
  • Introduction to Landing Page reports
  • All Pages reports
  • Events reporting
  • Creating a critical behavior report
19: Google Analytics: Understanding conversion timing, pathways, & building an executive report
  • Creating events and conversions
  • Evaluating conversions on the site
  • Ecommerce and monetary value

*Training will be in Google Analytics 4

“So many marketers have been burned by outdated and ineffective “SEO.” Jeff cuts through all that and delivers actionable, impactful and strategic insights that bring results.”

Kathleen Atkins, VP @ SuccessKPI

Our Pricing 

One-time payment

$279

Cheapest option

One-time payment

Enroll Now

Payment Plan

$79

Monthly payments

4 payments

Enroll Now

Previous CMO of Brafton and SEO lead. Unlike many courses you will take, I’m not a course expert who learned SEO for the purpose of selling a course…I’m an SEO expert who created a course because I genuinely want you to skip 10 years worth of mistakes!

  • Published on Moz and Search Engine Land for original SEO research
  • Featured on Shane Barker, Neal Schaffer, and SEMrush training for Dean College.
  • Worked with over 500 clients over the course of a decade
  • CMO of Brafton, one of the world’s largest content marketing agencies
  • 7x-ed organic traffic, turning our website into a lead generation machine
“I’ve spent 10 years working in digital marketing – a significant proportion of which was wasted digging through SEO blogs and courses. I learnt more from Jeff in one hour-long session than all of that time put together”

Alexis Humphrey, Founder, Koko Digital

Testimonials

"Your course is insane. As an avid course taker of 5 years in SEO, the value and quality you put into this course is killer. In just hours, you can seriously create one hell of an SEO after this. Your teaching style and ability to explain these concepts are awesome. Thank YOU. You have won a serious fan."

Addison Lacroix, Neil Patel Digital

“One of the SEOs I *hugely* admire—Jeff Baker—has launched his first online SEO course, and it’s solid 🤜💥🤛”"

Cyrus Shepard, Zyppy

“I’ve never met someone as knowledgeable about SEO and content creation as Jeff. We worked with Jeff over the course of several weeks to audit our current processes and implement new tactics to elevate our SEO strategy. I didn’t expect SEO to help us learn what we were missing, but it did. With just a few tweaks here and there, we were able to spike our page traffic by more than 20% over a six month span."

Steve Nelson, NEA Senior Editor

"Never again we’ll spend money on any content written without following the process Jeff showed us. We’d save thousands if we knew about it earlier. Within an hour of hearing Jeff talk I think I know more about getting organic traffic on google than my content and marketing people"

Kateryna Sytnyk, Fract Inc.

"So many marketers have been burned by outdated and ineffective "SEO." Jeff cuts through all that and delivers actionable, impactful and strategic insights that bring results. This isn't just thought leadership, it's deeply tactical, analytical, and results-focused."

Kathleen Atkins, VP @ SuccessKPI

"Jeff is not only one of the greatest SEO brains out there, he also has a rare talent for explaining very complex concepts in a way the average person can understand - and more importantly, action. I've spent 10 years working in digital marketing - a significant proportion of which was wasted digging through SEO blogs and courses, trying in vain to wrap my head around it all. And I learnt more from Jeff in one hour-long session than all of that time put together.His teaching style is warm and down-to-earth. And his ability to make previously intimidating topics suddenly "click" is thoroughly addictive. There is no one else I would trust for SEO advice and support."

Alexis Claire, CEO @ Koko Digital

"Jeff joined our classroom virtually today and he knocked it out of the park! SEMrush picked the right representative to educate the students on your platform and get them excited about a potential carer in digital marketing. Your energy is contagious and your passion, for SEO and digital marketing seemed to jump right through the screen."

Kelly Rys, Professor at Den College on behalf of SEMrush

"I hate numbers, but now I want SEO all day!"

Jackie Aguglia, Expedia

"Jeff has been the go to SEO expert in our community of over a 1000 members for a number of years now. He earned the reputation, through mentoring, consultation and open skillshare session, which helped numerous individuals with their careers, businesses and projects. Not only is he extremely knowledgeable about everything SEO but he is incredibly good at explaining complex concepts and frameworks and providing actionable next steps. On top of being an expert in his space he is extremely kind and generous making it a pleasure to learn from him."

Karol Lbik, COO @ Wifi Tribe

"I found the sessions extremely helpful and in a number of ways thought-provoking, and will definitely be applying the information and concepts in a variety of ways."

Dave Snyder, VP of Services

"I wanted to just say how great the training was. You are such a natural at it, and conveyed such complex ideas very clearly."

Meredith Farley, COO

"This course is taught with passion, so it is easy to understand each topic in the course. Jeff teaches in a way that makes you WANT to learn SEO. "

Manuela Moreno, Marketing Assistant @ Brafton

"Jeff is a great marketer, but more importantly for folks attending this course, he's an excellent instructor. He boils down intimidating concepts and tools into simple explanations and actionable advice. This course will change the way you think about and implement SEO."

Jessica Barker, Editorial Manager

"Jeff clearly knows what he's talking about. With so much information on SEO, it's hard to truly grasp what's important and what isn't, especially in 2022. Jeff's course was able to validate a few of my thoughts, as well as shed light on actionable techniques to make an impact on my clients. From in-depth keyword research and creating killer SEO content to nitty-gritty analytics, Jeff's course should be your go-to resource to understand SEO and, more importantly, how it can impact your bottom line."

Ramiro Gonzalez, Director of Sales

Who is this course for?

Yes

  • Marketing and content writing teams in organizations.
  • Anyone nervous or intimidated by SEO
  • Anyone questioning their SEO vendor
  • Anyone who wants to be self-sufficient at SEO
  • Business owners and bloggers who want to start turning SEO into money, today

No

  • PPC and performance marketing
  • Highly nuanced technical SEO (unless you ask me personally)
  • Social media marketing
  • Link building strategies

FAQs

How are the courses delivered?
Video combination of me talking, slide decks, live screen shares, and assignments for every module.
Do you offer refunds or guarantees?
You bet! My goal here is to make SEO accessible to anyone, at any level. There is no reason this shouldn’t work, but for peace of mind, I’m happy to offer a refund within 30 days of purchase.
I’m terrified of SEO, will I be able to learn?
My teaching style actually makes SEO fun, even for the most intimidated students. And if something confuses you, you can always send me a note!
Do you update the course?

Yes, depending on major changes to the market

Have any other questions?

I have an open-door policy! Send me a note through my contact form and I’ll be happy to field any of your questions.

Contact me

I never set out on this journey as a money-grab. I genuinely want to make SEO accessible to anyone.

I’ve put my full heart into this course with the goal of truly impacting people’s lives. All I ask is that you give it a try.

If I’m unsuccessful in my mission, just let me know. I’ll be happy to give you your money back (minus the transaction fees). But please do let me know where I let you down!

Our Pricing 

One-time payment

$279

Cheapest option

One-time payment

Enroll Now

Payment Plan

$79

Monthly payments

4 payments

Enroll Now