My Story
Are you ready for an honest “about” section with no BS? Let’s do this!
My introduction to SEO was purely a random stroke of luck. I had created a personal blog because I needed to learn how to use WordPress for my new internship. (I just hoped they would hire me before I ran out of money.)
SEO immediately clicked in my brain. With SEO I hear music, and see art. All the ins-and-outs make sense to me.
But after spending the next decade+ in the industry, I saw nothing but exploitative behavior from “SEO experts” and agencies.
My mission is to teach people SEO in a way they will understand and feel empowered. I want to take SEO out of the black box and make it accessible to even the most terrified of students. Teaching SEO is my calling.
Featured original research pieces
A major part of becoming a successful SEO is to constantly test your theories about how search engines work. When theories are proven correct (or just as importantly, incorrect), you can attempt to have your data synthesis and observations published for peer review.
Over the last decade I have been published on major publications for my original research, including Moz, Search Engine Journal and Brafton. These types of studies have helped me understand how Google works and shape my trainings.
Featured Podcasts
🎧 Neal Schaffer – Top 5 B2B Content Marketing-Aligned Lead Generation Strategies
🎧 Outgrow – SEO Tactics, Content Marketing & Campaigns
🎧 Shane Barker – SEO & Emerging Market Trends
🎧 5 Echelon – 5 SEO Hacks for Small Businesses
🎧 Above the Fold (Host) – With Cyrus Shepard
🎧 Above the Fold (Host) – With Tim Suolo
🎧 Above the Fold (Host) – With Eli Schwartz
what it’s like to work with me
Are you intimidated by SEO? Do numbers and code make you uneasy? I can help.
You will NEVER leave my courses or in-person trainings feeling intimidated or overwhelmed. I’ve spent the last ten years perfecting my training so that even the most inexperienced and nervous students. I designed my trainings as though I were
And because I’ve spent so long honing my skills as an SEO, my trainings cut out 95% of the fat that doesn’t make any difference. I only give you techniques that matter.
Still not sure? Send me a message and I’ll help you with what you’re working on.